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Semester 1
Compulsory Courses
Interpersonal Management, Negotiation and Persuasion (BU5038) - 15 Credit Points
Marketing Management (BU5039) - 15 Credit Points
New Product and Service Development (BU5041) - 15 Credit Points
Marketing Decision Making (BU5043) - 15 Credit Points



Semester 2
Compulsory Courses
Consumer Behaviour (BU5572) - 15 Credit Points
Marketing Communications (BU5573) - 15 Credit Points
Business Model Innovation (BU5576) - 15 Credit Points
Research Practice (BU5583) - 15 Credit Points



Semester 2

Compulsory Courses
BU5991 Digital Marketing

and

BU5995 Dissertation

or

BU5996 Marketing Project

MSc Dissertation (BU5968) - 60 Credit Points
Marketing Project (BU5959) - 60 Credit Points
Digital Marketing (BU5991) - 15 Credit Points