Core modules Core modules are taken by all students on the course. They give you a solid grounding in your chosen subject and prepare you to explore the topics that interest you most. Research Project (International Marketing) Branding and Marketing Communications Buyer Behaviour Design, Creativity and Innovation Global Marketing Management Marketing Analytics and Metrics Marketing Research Options Alongside your core modules, you can choose options to broaden your horizons and tailor your course to your interests. Contemporary Applications in Consumer Psychology: Neuromarketing and Beyond Digital Marketing Global Marketing Managing Customer Experiences and Customer Relationships New Product Development Strategy The Business Context in East Asia The Business Context in Emerging Economies
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