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Description
There are very few institutions of any size that do not create and depend on the management, reuse and curation of digital media and information. Government, the public sector, Higher Education, cultural and creative industries and business all make and use these assets every day. As well as developing the practical skills needed to manage digital media assets, students will develop their critical and reflective capacities and increase their understanding of the interdependence between digital processes, technology, society and curatorial practice. This will empower them to enter into a technologically complex and fast-moving digital world of work.
The MA takes a comparative and interdisciplinary approach requiring students to explore and critically assess competing theories and practices from across new media digital management, archival, and information science. This will provide them with a well-rounded understanding of the requirements across domains. Recent years have seen an explosion in the volume, complexity and range of digital content in a variety of media. This has also been called the big data revolution and goes hand in hand with an increasing interest in the digital economy as the engine of growth.

The MA DAMM programme at King's is a CILIP accredited programme. CILIP is the UK's professional association for library and information professionals. By taking a CILIP-accredited programme you will have an internationally-recognised qualification as an information professional, which will also enable you to work towards Professional Registration (such as CILIP Chartership - MCLIP).

Reasons you should consider the MA in Digital Asset and Media Management:

Broadcast and publishing industries are increasingly using digital media in new ways, on new technological platforms such as tablets and mobile.
Archives and libraries are increasingly depending on born digital materials and cultural heritage organisations are digitizing and making available digital materials relating to our history and culture.
Businesses rely on digital media and content to develop, run and manage their future prosperity, leading to a big data revolution.
Research managers and data scientists work with large volumes of digital data, running experiments, simulations and visualisations.
Employers are looking for skilled professionals with knowledge and expertise in managing their valuable digital media assets.
Course purpose
The programme will prepare students for work or research in an economy and society which increasingly recognises the value of digital media and digital assets in general. Managing these and understanding how to exploit them within a complex digital information environment presents significant challenges for organisations. As a consequence there is an increasing demand for professionals with digital asset and media management expertise. The MA responds to this demand for digitally literate professionals to work in the educational and heritage institutions as well as the publishing, broadcast, and creative content industries. The programme aims to equip students with a range of strategic, technical and practical skills to provide direction and leadership in these areas.