PROGRAMME STRUCTURE
Media management involves a taught course, which runs from September to April, followed by an individual supervised dissertation.
The taught component involves a combination of lectures, seminars and group-work sessions as well as regular presentations from senior and experienced figures in the media industry. You will be taught by specialist staff from the Centre for Cultural Policy Research and the Adam Smith Business School.
Assessment is based primarily on individual written essays and assignments but also involves group-work projects, presentations and an examined element.
Core courses
MEDIA ECONOMICS
RESEARCH METHODS 1 (CCPR)
MANAGING STRATEGIC CHANGE (MEDIA MANAGEMENT)
MARKETING MANAGEMENT (MEDIA MANAGEMENT)
MEDIA & CULTURAL POLICY
RESEARCH METHODS 2 (CCPR)
Optional courses
Optional courses can include, but are not limited to:
INTELLECTUAL PROPERTY LAW
ANALYTICAL MARKETING
DIGITAL TRANSFORMATION: NEW MODELS OF BUSINESS
ISSUES IN AUDIENCE MANAGEMENT
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