Course Units:
Strategic Marketing - including strategic case analysis
Retail Marketing - including retail applications of marketing
Multi-channel Marketing - including SEO, PPC and Digital Marketing
Constructed Textiles for Fashion - including mood board development and knitting and weaving processes
International Fashion Retailing- including market entry methods and luxury branding
Research Methods - including data analysis and collection methods
Course unit list
The course unit details given below are subject to change, and are the latest example of the curriculum available on this course of study.
Title Code Credit rating Mandatory/optional
Multi-Channel Marketing MATS66612 15 Mandatory
Research Methods MATS67102 15 Mandatory
International Fashion Retailing MATS67112 15 Mandatory
Constructed Textiles for Fashion MATS67121 15 Mandatory
Strategic Marketing MATS67151 15 Mandatory
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